Surprise And Delight - Good For Your Business And Your Brand #766

Do you have a Surprise and Delight Strategy in place for 2020?

If not, you really should.

Malaysia's KLIA Airport had a great one in place. On two incoming flights, just a few days before Christmas, while the passengers were waiting for their luggage, the carousel filled up with individual presents for each and every passenger.

Brilliant.

Stuff like this makes a great impact because it isn't expected.

The amplification factor is also significant as people will talk about it.

You can even do a barter deal for giveaway. 

Here's more about the Malaysia Airport story..



#surprise #delight #impact #customercare

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