Hey Sumo-lings! Nick and Ilona here from AppSumo and we wanted to talk to you about Black Friday. Here’s the TLDR: If you aren’t capitalizing on Black Friday for your business...you NEED TO BE. Black Friday online sales this year beat all previous records in the US this year, reaching $7.4B, up over a BILLION dollars from Black Friday last year. And Cyber Monday 2019 was an ever bigger day for online shopping, with sales totaling $9.2b.
As many of you know, AppSumo LOVES Black Friday and we wanted to share with you some things we’ve learned from our experience while it’s still fresh on the brain so you can take full advantage next year and beyond. These are the BIGGEST mistakes that businesses make during Black Friday, and how you can avoid them.
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