The video explains the algorithm used Google to ranks web pages and best practices to optimize for search engines and get high ranks. The video goes through various techniques to conducts on-site and off-site optimization. These include meta tags, page titles, file names, page descriptions and back links. The video is part of a simple 7-step process to develop a digital marketing plan for software companies. The video explains developing a digital SWOT analysis, digital segmentation, goals and objectives, growth hacking and paid ads strategy, budgeting for digital marketing and digital marketing performance evaluation. The video is developed by Dr. Emad AbouElgheit, a digital marketing strategist, consultant, professor and author. Let's Chat! emad@stratigal.com
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