#45: Combining Online and Offline Advertising | Like Peanut Butter and Jelly

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In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.

Podcast Highlights:

The problem with putting all of your eggs into one basket
Offline advertising's effect on your online properties
Over-allocating budget to a specific service you provide
The expiration date on using PPC only
Avoiding the "niche trap"
Taking advantage of decreased competition in offline media
Reallocating budget to drive more family patients
Proper ad rotation strategies

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New Patients Inc
4966 S. Rainbow Blvd., Suite 110
Las Vegas, NV 89118
Phone: (702) 221-2184
Email: markd@newpatientsinc.com
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