Right now, the fitness industry is booming. It's an 84 billion dollar industry, growing by 29%, and personal training is a 10 billion dollar piece of that pie. Everything looks great on the outside right? But the truth: all of that wealth and success is being enjoyed by just the top 1-2% of personal training studio owners around the world.
So while the fitness industry is booming, individual personal training studios are struggling like never before, and it's getting worse.
According to Ashely Selman in a recent IHRSA article, “Eighty-one percent of studios close or fail in the first year.”
The more people dive into the "boutique fitness" trend, studios, gyms, and Crossfit facilities, the tougher it is to compete for clients. And if you're using the same marketing tactics as everyone else, then attracting the clients you want can become a nightmare.
Contrary to what you've been told, YouTubing, tweeting, content marketing, 14-day trials, 21-day trials, challenges, low-price boot camps, and trying to build your social media following is what the 99% of personal training studios who are failing are doing.
Meanwhile, a small handful of personal training studio owners are dominating their markets. They're creating programs that sell for $4,000-$10,000 and building reoccurring revenue at the same time. They're creating insane levels of financial freedom in their lives...AND they're doing this while creating transformational results for their clients.
I've helped hundreds of personal training studio owners break the 6-figure per year personal income barrier, and dozens break the 7-figure mark in their business...even if they were totally unknown in their market before and starting with only a few clients.
Join me today for a free masterclass where I'll pull back the curtain and show you the EXACT 4-step strategy these personal training studio owners are using to avoid the 4 dangerous trends closing studios everywhere and is creating amazing levels of success and freedom...while getting better results for their clients than ever before.
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