A Homo stimulus is understood to be a conditioned person who is used to a permanent confrontation with high-frequency short stimuli, which he or she can hardly avoid or in parts does not want to. Rather, he often demands the stimuli in question himself, or conducts a stimulus dialogue or opens it up first. Sounds complicated? But it's not. A simple example:
Well, just think about your last train ride and the many people for whom only your smartphone seems to exist. Many, though certainly not all, are constantly confronted with calls, messages and messages (stimuli). It is also not annoying for them. On the contrary, they want these stimuli too or they request them first through inquiries at search engines or other activities. Many of the messages, messages or information are already forgotten after a few moments. These are exactly the stimuli we are talking about. These are exactly the stimuli that created the Homo stimulus.
This development did not come out of nowhere. In earlier times there were often only a few stimuli and these hardly had the opportunity to penetrate into the real private sphere. Today this is different. Today, thanks to the new media, the stimuli are often part of the most private life.
It is a social development over decades, which culminated in the modern Stimulus Society.
A Stimulus Society is generally understood to be an association of individuals who are exposed to stimuli that influence them at a high frequency, usually artificially generated, and who have difficulty or difficulty in escaping them, or sometimes do not want to. (Definition according to Andreas Herteux)
In addition, Behavioral Capitalism came as a major influence.
In a certain sense, many people were therefore "reprogrammed" and conditioned to short, highly frequented stimuli.
The end product of this reconditioning is called Homo stimulus.
Even if this has not been fully done in all adult and adolescent generations, new generations will still be born into a world of stimuli.
In the emerging Age of Collective Individualism, the Homo stimulus will therefore become the dominant human type.

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