Digital Payment Abhiyan is a multilingual pan India campaign in Hindi, English, Tamil, Telugu, Bengali, Kannada and Marathi attempting to engage with communities from Tier – II & III cities as well as urban population to spread awareness over digital payment benefits and security aspects around UPI, Credit & Debit Card, Digital Wallet, and Online & Mobile Banking.
Make Digital Payments a habit #DigitalPaymentHarBaar as they are #SaralAurSurakshit.
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Channel Head: Akansh Gaur
Creative Head: Apoorv Singh Karki
Written by: Manan Madan
Directed by: Himali Shah
DOP: Arjun Kukreti
Edited by: Dhananjaya Pathak
Music: Prateek Gupta
Stock music: Universal Music
Production Design: Beeva Mahajan
Creative Producer: Puneet Waddan
Associate Creative Director: Himali Shah
Chief Assistant Director: Prashant Soni
Assistant Creative Producer: Akshit Grover and Simar Singh Oberoi
Colour Correction: Arjun Kukreti
Assistant Directors: Joshita Kalra, Sarthak Kamboj
Graphics: Georgy John Panicker
VFX: Ankur Sharma
Assistant Art Director: Shweta Yadav
Production Manager: Irshad Ali
Production Executives: Haneet Singh, Ahana Menon, Prabhjot Singh, Ravi Kumar
Head - Brand Solutions: Varun Joshua
Head - Account Management: Gaurav Sapre
Brand Sales, Solutions and Account Management: Shilpi Negi, Puneet Shukla, Pankaj Malani, Shreya Singh, Sakshi Sharma
Brand Manager: Bhavya Prabhakar
Marketing: Himakshi Batra & Ankur Sharma
Finance: Manish Saini, Nikita Joshi, Ravi Mittal, and Om Hari Sharma
Legal: Megha Gupta
Cast: Apoorv Singh Karki, Madhu Sachdeva, Shreya Singh, Ankur Pathak, Pawan Sabharwal, Gurleen Arora
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