{OMWM} Module 4: Lesson 1 - Product Markets

Did you know that each and every product out there fits into a core market? It does not matter the product or the service. And yes, you might say, “but my business is different”. but in actual fact, it is not. It will always fit into a core market that fits into a submarket.

There are 3 Core markets. Health, Wealth and Relationships. Within each core market, there are dozens of submarkets. So, how does this work in terms of your unique product or service? Let's take a look at really successful businesses... They are within a niche.

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