✅ How BN might have won GE14 had Cambridge Analytica stayed alive

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✍ KUALA LUMPUR, Jan 3 ― On May 9, 2018, millions of Malaysians went to the ballot boxes and, for the first time in six decades, the country had a change of government as Barisan Nasional (BN) was handed a shocking loss. But things might have been different if controversial big data firm Cambridge Analytica (CA) and its parent, SCL Group, not imploded from a data harvesting and election manipulation scandal, causing both to declare bankruptcy on May 2 just one week prior to the 14th general election (GE14). Documents involving the attempts of SCL Group’s Southeast Asian subsidiary to influence voting in GE14 were previously leaked by the Merdeka Papers in March 2018, two months before the election. On New Year’s Day this week, former CA employee Brittany Kaiser leaked more documents obtained between 2014 and 2018 for the first time to the public, shining new light on SCL and CA’s arguably failed venture with BN. “In the name of shedding light on these dark practices, I am releasing docume ...
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