ALWAYS BE IRRATIONAL: Why You Should Irrationally Terrorise Your Mind | Wim Hof On London Real

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Wim Hof, AKA the “Ice Man” holds the world record for the longest ice bath, lasting over 1 hour and 52 minutes, and 20 other world records for feats performed while withstanding the cold.

He has climbed Mount Everest and Mount Kilimanjaro in just shorts and shoes.

His Method enables him to control his core body temperature and immune system, and can be learned by anyone.

Wim's ultimate goals are to end all disease; to facilitate a paradigm shift towards health; to promote care for our planet; and to bring back love and happiness for all people by encouraging them to get in touch with the cold.

He plans to do this all, under the scrutiny of science.

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