You Ask, I Answer: Marketing Professional Development?

Monina asks, "What do you currently do for professional development? What do you look for?"

I practice what's called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students at McMaster University pioneered it in response to rote memorization (though the technique is timeless). Inquiry-based learning brings together many different skills, but can be inefficient and incomplete, and requires a base level of skills, which I usually obtain from online courses and reading. It is ideally suited for agency life and client work. Watch the video for a full explanation.

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