The world is evolving, so is digital marketing. We are now near to end of 2019 and very soon embracing 2020. As a digital marketer, what’s new you have to learn to stay at the top of your competition.
I am Vijay, Co-founder of SilFer Bots, The complete messenger marketing platform.
Let me share with you the facts Why every Digital Marketers need to learn messenger marketing now!
Do you know, the report from the Wall Street Journal says BY 2020, AVERAGE REVENUE FROM MESSAGING APPS IS EXPECTED TO EXCEED $15 PER USER, DRIVEN PRIMARILY BY CHATBOTS.
It is happening now, According to Business Insider Intelligence, Big 4 messaging apps which are WhatsApp, Facebook Messenger, WeChat, Viber surpassed big 4 social networking apps like Facebook, Instagram, Twitter & LinkedIn i.e. messaging apps have 20% more monthly active users than social networks.
In a nutshell, statista statistics states, There are more than 5 billion monthly active users using messaging apps. Out of that 1.3 billion monthly active users using Facebook messengers
This gonna be a huge potential source of marketing & sales for companies.
As the famous business quote says “Market your product where your audience are”
Isn’t it enough reason for companies to use chatbot or messenger marketing for their business? Well, the answer is yes.
Another report, called “Messaging and Chatbots in Local,” tells us, Almost 30% of chatbot users on major messaging platforms report using the bots to communicate with a business.
Drift insights that 66% of millennials prefer chatbot and availability of 24*7 customer support.
Like this, many facts and reports suggest, the chatbot or messenger marketing brings many advantages for both business and consumers.
For example, there are 42 million Facebook pages, but we have a very small number of messenger bots of 3 Lakhs
In order to fulfil the business need on chatbot and messenger marketing, As marketers, we should be ready for it.
Are you ready for a new wave in digital marketing?
Let me know if you have any facts that back Messenger Marketing?
Do comment below!
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